How Professionals Stay Smart in the Artificial Intelligence Age.

A user once asked a generative AI tool to come up with an original idea for children using a Lego set. The tool’s answer: “Imagine a Lego set that allows you to build a fully functioning time machine with intricate details and moving parts. This set combines the fun of building with Legos with an educational twist, teaching kids about historical eras and famous landmarks as they embark on time-traveling adventures.” What? Imagine the health hazards, the lawsuits, the damage to our current timeline…

Ok, that’s a delightfully harmless example. (Well, until we invent time travel anyway.) But misinformation isn’t always so obvious.

And we need to know when AI gets things wrong, because the consequences can range from funny to embarrassing to catastrophic.

Inaccurate data, flawed guidance, or hallucinated case studies can erode trust, trigger poor decisions, and damage your relationship with your team or your customers.

Nowadays, we pretty much have to use artificial intelligence, right? From generating marketing content to summarizing research and writing code, AI is saving time and unlocking creativity. It feels like if you’re not using it, you’re a step behind.

The good news: you can harness AI’s power without falling victim to its little robot lies.

The Misinformation Problem

The term “hallucination” is often used to describe when generative AI tools produce information that sounds plausible but is oh so wrong. These tools are powerful language models, not search engines. They don’t take a skeptical view or verify sources. They predict language based on patterns, not validity.

In 2023, a New York attorney used ChatGPT to draft a legal filing that cited six entirely fabricated cases. The AI-generated cases didn’t exist, but they looked real enough to pass an initial glance. The result? Sanctions and professional embarrassment. (Source: NYT)

Think about the high-stakes situations you might confront:

• A strategy deck citing false data could mislead executives and derail decisions.
• An AI-written employee communication could spread confusion if it includes misquotes or outdated policy references.
• A government contract could be rejected if AI invents credentials or claims.

Misinformation doesn’t always look like fiction. It often seems credible.

Three Traps for Business Professionals

Overtrusting Output

AI sounds confident. Its tone is polished. But confidence is not accuracy. (We all know people who fit this profile, right?) Professionals pressed for time might generate, copy, paste, and trust without verifying.

A psychological dynamic called “authority bias” is to blame: we tend to trust information from sources that “sound” authoritative, even if they aren’t.

False Citations or “Source Laundering”

Some generative AI tools fabricate sources or mix real citations with fake ones. Even when sources are accurate, they may be out of context or misrepresented.

In one test, ChatGPT cited a Harvard Business Review article that didn’t exist, but with a title and author combination that seemed plausible.

The Chicago Sun-Times published a 2025 Summer Reading List recommending 15 titles. The problem: ten of them were not real. The journalist relied on a third-party source that had used AI to generate the list.

A separate news item found that if you ask Chat GPT for links to sources, and there aren’t any, it will simply make them up.

Context Collapse

AI lacks situational awareness. It may pull ideas from unrelated fields or fail to consider the unique regulatory, cultural, or industry context that matters in your decision-making.

Five Ways to Stay Smart and Safe with AI

Always verify sources.

If AI offers a citation, check it manually. Follow the link. Search for the document. If it doesn’t exist, that’s your first red flag.

Pro Tip: Use AI tools like Perplexity.ai or Consensus.app, which prioritize sourcing and transparency over polish.

Add a layer of human judgment.

AI can accelerate your thinking, but it should not replace it. Ask yourself:

• Does this make sense in our context?
• What’s missing?
• Who would be harmed if this were wrong?

Think of AI as your intern, not your expert advisor. Its job is to help you think, not to do your thinking for you.

Use AI transparency settings.

Tools like ChatGPT Enterprise or Copilot often offer audit trails or cite where their information came from. Use these features to assess credibility.

If you’re using AI inside your organization, push vendors to explain how their models generate outputs and what guardrails are in place.

Insist on a human in the loop.

In regulated or high-stakes industries (e.g., healthcare, finance, government), build processes that require human review before AI-generated content is published or decisions are made.

This aligns with the GROW coaching model: AI may help define the Goal and assess Reality, but Options and Will must come from human insight and accountability.

Train teams to spot and stop AI misinformation.

Embed AI literacy into onboarding, upskilling, and leadership development. Teach employees:

• How to question AI output
• What to verify (and how)
• When to escalate concerns

And remember what we change management pros preach: changing behavior requires awareness, engagement, action, and reinforcement.

The Enemy

It’s not generative AI. Complacency is the enemy.

Generative AI isn’t malicious. It’s simply not designed to be truthful. It’s designed to be useful. As business professionals, it’s on us to pair AI’s speed and creativity with our discernment and ethics.

The most dangerous misinformation isn’t always the most outrageous. It’s the quiet, almost-right statement that slips through our filters because we’re too rushed, too trusting, or too dazzled by the tech.

In the age of AI, wisdom isn’t knowing everything. It’s knowing what to double-check.

A Simple Accelerator for Change Communications.

People resist change. You’ve heard it, read about it, and experienced it first-hand.

But you have a big change initiative upcoming in your organization. Maybe it’s a new technology, an acquisition, a new process… You’ve already heard people don’t want it. They want things to stay the same.

So, you’d better start turning that resistance around, right? Winning the hearts and minds of everyone you need to adopt this change.

Not so fast. You don’t need to combat resistance on every front. You don’t need to reach everyone, just your sweet spot.

Don’t waste time on those dead set against this change. They’ll never come around, and you don’t need them to.

Don’t waste time on those who are already on board. You will be, as they say, preaching to the choir.

Spend time on those in the middle – mildly supportive to mildly resistant – and who matter when it comes to the success of your project.

That’s your sweet spot. Get them, and you’ll win.

1. Identify your stakeholders. Group them in whatever way makes sense for your project: by business unit, function, role, and/or geography.
2. Map them. To do this, figure out two things: their level of resistance or support of the change, and their level of influence on the success of the change.

Here’s an example grid you can use to map your stakeholders.

As you can see, the sweet spot includes those who can influence your success, and those who are not firmly for or against. Focus your energy there.

3. Engage the sweet spot. To start, you need to understand each group in your sweet spot.

• What do they care about? How does this change address those things?
• What are the benefits and opportunities for this group?
• What challenges will the change pose for them?
• What are the consequences of non-compliance?
• What channels do they prefer for engagement and communication?
• What kinds of words or images appeal to them?
• Who are the people who influence them?
• What is their history with similar changes?

Answering those questions will help you craft an “experience plan” for each group, to begin moving them from awareness to engagement to adoption to ownership.

So, do you ignore the hecklers? No. Give them all the support you are giving employees in their stakeholder group, like communication, training, and post-launch support. Just don’t spend extra energy trying to turn them around.

This is different from what I was originally told years ago. “Find the naysayers and turn them around. Naysayers will tell you where your blind spots are. They will ultimately be your biggest advocate.” The research says otherwise. Most of the naysayers won’t get on board.

As you engage the sweet spot and the momentum shifts toward your change, the highly resistant will quiet down or change their minds.

Consensus is not the goal. Adoption, ownership, and performance are the goals. Every person in your organization doesn’t have to agree with every decision made. But if it’s a sound decision, you need to make its implementation a success.

If AI is the future of work, why are we designing away people who do the work?

The business case for AI is efficiency. That usually means fewer jobs.

Dario Amodei, CEO of Anthropic, warned Axios that AI would lead to the “mass elimination of jobs across technology, finance, law, consulting and other white-collar roles, especially entry-level gigs.”

Noam Scheiber, from the New York Times, found that experienced workers aren’t safe either – companies are questioning the need for costly oversight when AI can make cheap labor more productive.

Whether we’re rookies or veterans, the financial incentive is clear: the organization will be leaner.

Traditionally, people grew into leadership by moving through roles that gave them critical on-the-ground experience. But today, those foundational roles are the first to be automated.

Are we eliminating the lived experience that feeds our leadership pipelines?

TaQuonda Hill, a senior information technology transformation leader, and I discussed the potential impact on succession planning and talent development.

The Irreplaceable Skills

Repetitive tasks have value. Flipping burgers, writing procedures, researching case law, or calming angry callers builds something more enduring than muscle memory. These experiences teach us how to lead.

Among the lessons:

Empathy. If you’ve done the job, you understand the people who still do it. It makes you more relatable — and more effective. Empathy is the foundation of connection.

Grasp of Implications & Context. You don’t know what you don’t know. But when you’ve done the work, you’re more likely to anticipate unintended consequences. Consider Boeing’s 737 Max crisis. Leadership outsourced critical engineering oversight for speed and savings. But without the institutional memory and technical fluency, they missed the risk. Tragic results followed.

As TaQuonda put it, “When you strip out the context, you gut the leadership pipeline. You might gain speed, but you lose the lived experience that turns managers into leaders.”

Team Development. People don’t scale. Teams do. And good teams are built by people who know how to work through complexity. One of my first summer jobs was at Burger King. A colleague made a point of slinging hot oil my way. It wasn’t fun. But it was formative. I learned to navigate conflict and win people over without authority.

As TaQuonda put it, “AI can make work transactional. But leadership isn’t transactional – it’s relational. If we raise a generation of leaders who’ve never had to influence, inspire, or navigate uncertainty, we’ll lose what makes them credible.”

Cultural Awareness and Navigation. Knowing what will and won’t work in a given organization takes experience. Call it politics if you want, but it’s how things get done. Being right isn’t enough. You have to understand the system you’re in, and how to move within it.

The fantasy is that tech will replace people. The reality is that it replaces undifferentiated effort. This leaves us with a greater need for people who can think, adapt, and scale others. Insight comes from experience, and we’re cutting the very roles that grow it.

The Risk of Outsourcing Potential

Traditionally, leadership was forged in the trenches: prioritizing under pressure, communicating across silos, and failing forward. Early-career roles weren’t glamorous, but they offered repetition, feedback, and the slow build of judgement.

If we are not careful, we’ll eliminate this development stage entirely. More than ever, leadership development must be intentional.

TaQuonda believes that “Leadership development needs to be treated like product development – intentional, resourced, and iterated. You can’t outsource wisdom.”

“Some organizations are building escalators – fast, effective AI-driven paths to decision making. But real leadership is built on stairs: deep skills, context, and ability to tell a story because you’ve lived it.”

And that’s the key. “Talent is currency,” TaQuonda adds. “But it’s not about what skills someone has – it’s about the impact they can deliver. That’s what leaders need to recognize and grow.”

What Great Organizations Are Doing

According to TaQuonda, we’re still learning where AI fits into our organizations. “It’s not Big Bang. It’s iterative. We start with buttons, not blueprints.” That means evolving not just the technology, but how we lead through change.

“We’re used to investing in tech labs to drive innovation,” she notes. “Maybe it’s time we invested in leadership labs to do the same for judgement, storytelling, and behavioral skills.” In this new model, learning isn’t confined to training sessions; it’s embedded in the work. “We don’t just train – we rotate, experiment, and test. You build it, you run it. That creates accountability.”

The Takeaway

It might look like we’re outsourcing our bench. In reality, we’re weakening our succession plans.

AI is here. But our future depends on human leaders.

We can outsource tasks. We can’t outsource wisdom.

A Public Sector Leadership Imperative.

I recently read a departmental memo that struck all the right chords, clear, empathetic, visionary. But something felt off. It was too polished.

As it turns out, the memo was AI-generated. It made me pause and reflect: in a world where communication can be simulated at scale, what does it mean to be authentic?

For public sector leaders, this question isn’t philosophical, it’s practical.

The New Authenticity Gap

Artificial intelligence is changing the landscape of leadership. From policy briefs to constituent outreach, AI tools can now mimic tone, sentiment, and insight with remarkable fluency. But imitation isn’t connection.

In public service, trust isn’t earned through perfect prose, it’s earned through presence. Through consistency. Through leadership that feels grounded in real values and experience.

The risk is this: as the tools get better, the human voice becomes harder to distinguish and easier to question.

Public servants and employees are already predisposed to skepticism. Negativity bias tells us that people tend to focus more on what feels false or manipulative. Add in confirmation bias, and you’ve got a workforce that may interpret overly polished AI-generated messages as just more evidence of top-down detachment.

What Does It Mean to Be Authentic?

Let’s get practical. Authenticity isn’t about oversharing or rejecting innovation. It’s about alignment between what we believe, what we say, and what we do.

In change leadership, it’s called the “Say-Do Gap” — the space between what leaders say they value and what their actions demonstrate. Authenticity is about narrowing that gap.

Why is this so important now?

• In times of transformation, when budgets are shifting, roles are evolving, and systems are being reimagined, this alignment is the foundation for real trust.
• In high-stakes, high-scrutiny environments like the public sector, this alignment is everything. Employees and constituents are watching closely. “Do you mean what you say? Will you follow through?”

When there’s a mismatch — when messages feel manufactured or disconnected from reality — the trust erosion is fast and hard to reverse. But when words and behaviors align over time, even imperfect communication carries weight.

How Public Sector Leaders Can Stay (and Feel) Authentic

Here are five practical ways to embrace both technology and human nature to effectively lead in the evolving age of AI:

1.    Be transparent.

You don’t have to disclose every tool used, but when appropriate, naming the role AI plays in your communication can build trust, not erode it. People appreciate honesty over polish.

2.    Don’t outsource your voice.

Generative AI can be a powerful first draft partner. Use it to save time, explore tone, or structure messages. But let your lived experience and leadership point of view shape the final product. If it doesn’t sound like you, it won’t feel like leadership.

3.    Practice strategic self-disclosure.

Public servants aren’t looking for confessions; they’re looking for context. When you share a personal experience that aligns with a policy, priority, or pain point, it signals empathy and being grounded.

4.    Lead with consistency, not performance.

Authenticity isn’t a one-off act, it’s cumulative. As your words and actions align over time, you will build goodwill and trust. This “conversational capital” becomes especially valuable during times of high-stakes change.

5.    Prioritize presence over perfection.

Flawless communication isn’t the goal. Feeling seen and heard is. Sometimes the most effective thing you can do is show up, listen actively, and speak from the moment even if it’s not fully scripted.

The Human Advantage

AI can replicate tone. It can scale messaging. But it can’t lead.

It doesn’t carry the weight of responsibility, the courage to be vulnerable, or the insight that comes from years of public service. Those are the things that make leadership human. And in this rapidly evolving age of AI, they’ll be the things that make leadership matter.

By the way: I used AI tools to support the drafting of this post, but all ideas, insights, and final edits are my own.

Want to explore the topic in more detail with John? Hop on his calendar: Book a meeting with John

And How to Do AI Better.

Artificial Intelligence has the potential to transform how organizations work, innovate, and serve customers. Yet many leaders find themselves underwhelmed by the results of their AI initiatives.

In fact, new data from MIT show that 95% of AI pilots are delivering zero measurable return!

Why? Because the problem usually isn’t the technology. It’s how you’re using it.

Here are the five biggest mistakes:

1. Your data isn’t ready.

The old adage applies: garbage in, garbage out. If your data is messy, inconsistent, or incomplete, AI can only amplify those flaws.

• Is your data structured in a usable way?
• Are you using a data lake or other scalable storage strategy?
• Did you flood your LLM with everything you had, without cleaning, tagging, or segmenting it by relevance?

Raw data without curation leads to weak insights. AI’s output is only as strong as the input it’s given.

2. You implemented without a strategy.

Too often, companies pursue AI simply because everyone else is doing it. That approach almost guarantees disappointment. Successful AI adoption requires:

• A strategy aligned with business outcomes.
• Clear metrics for value (beyond “hours saved”). Think faster time to market, improved customer experience, or stronger employee engagement.
• A focus on use cases, not hype. AI should solve real business problems, not be a vanity project.

If you deployed AI without knowing the problem you wanted it to solve, you’re wasting your investment.

3. You didn’t prepare your people.

AI changes how people work. It requires different ways of thinking, new workflows, and new communication patterns. If your workforce hasn’t been:

• Trained in how to interact with AI,
• Guided on how their roles will evolve, and
• Supported in building new skills

…then you’re in for employee resistance and underperformance.

4. Your prompts (and people’s AI literacy) are weak.

Large language models don’t just “know” what you want. They need to be guided. That’s where prompt engineering comes in. It’s an art as much as a science. Weak, vague, or overly broad prompts generate disappointing results. Strong prompts, by contrast, can unlock nuanced, actionable insights.

But prompts don’t live in a vacuum. Without AI literacy, your workforce won’t understand how AI works, its limits, or its ethical considerations. Teaching people how to think critically, ask better questions, and apply responsible practices is the foundation of writing better prompts.

5. You underestimated change management.

AI adoption isn’t just about technology; it’s a change initiative. Like any organizational change, it requires leadership sponsorship, communication, and reinforcement.

And here’s the critical piece: storytelling. You must tell AI success stories in a way that makes employees feel part of the journey.

Numbers and technical jargon don’t inspire people to change behavior — stories do.

When leaders frame AI as a story of empowerment, growth, and human/AI collaboration, adoption accelerates and resistance fades.

Done well, storytelling removes fear. It helps employees see themselves as an essential part of the organization’s future.

AI success doesn’t come from buying the latest tool or chasing the latest trend. It comes from laying the right foundation:

1.  Clean, structured data.

2.  A clear strategy with measurable outcomes.

3.  People who are prepared, skilled, and literate in AI.

4.  Strong prompts fueled by critical thinking.

5.  Change management fueled by storytelling.

Organizations that master these fundamentals are the ones realizing AI’s full potential – and the ones who won’t be left behind.

References:

Chari, P., Challapally, A., Pease, C., Raskar, R., & Nanda, M. (2025). State of AI in business 2025. Project NANDA / MIT.

Perry, J. M. (2024). The AI evolution: How leaders can build an AI-native organization. Vibes AI Press.

You can win if you avoid these pitfalls.

We’re all witnessing the transformative potential of Artificial Intelligence (AI). From streamlining operations to unlocking new customer insights, the promise is immense. But as many business and IT leaders are discovering, turning those AI dreams into reality can be a bumpy ride.

How often do AI projects actually succeed? According to research by Harvard Business School’s Iavor Bojinov, the current success rate of AI projects hovers around a sobering 12%.

The current ROI on most AI initiatives is overwhelmingly low.

Leaders are compelled to invest based on AI’s ethereal promise, but in the short term, the current financial returns are just not there.

So, how can we buck this trend and ensure AI initiatives deliver tangible results? Bojinov’s insightful work, including his HBR article Keep Your AI Projects on Track, provides crucial guidance for leaders.

The Pitfalls and How to Avoid Them

Bojinov’s research highlights several common challenges that derail AI projects.

• Lack of Clear Business Objectives: Many initiatives kick off with the “cool” factor of AI rather than a specific problem to solve or opportunity to seize.

To overcome this temptation, start with a clear business need. Don’t let the technology lead; let the business strategy drive your AI efforts.

Ask, What business outcomes are we trying to achieve? How will AI help us get there?

• Data Dependencies and Quality Issues: AI thrives on data, but often the data is siloed, messy, or insufficient.

Leaders must understand the data landscape early on. Invest in data infrastructure and governance, as a big chunk of an AI project timeline is often devoted to data preparation.

Ask, Do we have the right data, in the right format, and of sufficient quality to train and deploy our AI models effectively?

• Talent Gaps and Integration Challenges: Integrating these solutions into existing systems and workflows can be a major hurdle.

Building and deploying AI solutions requires specialized skills. Take a multidisciplinary team approach that bridges the gap between business understanding, data science expertise, and IT capabilities.

Ask, Do we have the right talent in place, or a clear plan to get it? How will our AI solutions integrate with our current technology stack and business processes?

• Traditional IT Development Approaches: Long projects with a broad scope put AI projects at risk because they lock you into a solution from the start.

AI projects are often exploratory by nature. First, AI innovation is moving fast, so you’ll want to take the latest thinking into account. Second, you need to test and confirm what works for your company. Using an iterative or Agile approach, you can bring in new ideas midstream and “fail fast” to land on the best outcomes.

Ask, How can we create a nimble project? What mindsets and processes do we need to innovate, test new solutions, and incorporate lessons learned?

• Overlooking the “Human” Element: Resistance to change, lack of trust in AI-driven insights, and inadequate training can all hinder adoption.

AI implementation isn’t just about technology; it’s about people. Bojinov underscores the need for change management and clear communication. For example, engage stakeholders early and often. Focus on how AI can augment human capabilities rather than replace them.

Ask, How will we prepare our employees for these changes? How will we build trust and ensure the adoption of AI-powered tools and insights?

The Takeaways for Leaders

Bojinov’s work provides actionable insights for successful AI initiatives:

• Focus on business value first. Define specific, measurable business goals before diving into technology selection.
• Prioritize data readiness. Invest in your data infrastructure and ensure data quality is a top priority.
• Build collaborative, cross-functional teams. Foster communication and collaboration between business, IT, and data science teams.
• Embrace iteration and agility. Adopt an agile approach that allows for learning and adjustments along the way. Break down large projects into smaller, manageable milestones.
• Don’t forget the people. Plan for change management, communication, and training to ensure successful adoption.

The potential of AI is undeniable, but realizing that potential requires a strategic, business-driven approach. By learning from the challenges and adopting these principles we can improve the success rate of our AI initiatives and unlock the true value of this transformative technology.

And they have nothing to do with technology.

In the age of generative AI, agents, and other AI accelerators, the biggest threat to teams isn’t obsolescence, it’s underestimating the human factor. You have to think about tools and talent — both must evolve together.

As AI adoption accelerates, three elements of “talent” are more critical than ever: durable skills, emotional intelligence, and change management.

Durable Skills: The New “Hard Skills”

Durable skills are the utility players — things like critical thinking, communication, adaptability, problem-solving, and collaboration. They’re essential and independent of the tool or the context. They don’t expire with your next software update.

Why do you need durable skills now?

AI handles discrete tasks well. Context, nuance, or ambiguity? Not so much.

AI has the potential to flood the organization with output. Durable skills help teams make sense of it.

For example, AI can summarize the decisions made in a meeting, but only a person can interpret the implications of those decisions across real, specific stakeholder groups. Only a person can translate decisions into culturally consistent communications that land and resonate. Only a person can anticipate which stakeholders might resist or be early adopters of the changes to come.

Teams that lack durable skills may misuse AI, underuse AI, or misinterpret its outputs.

Emotional Intelligence: The Human Edge in the Age of Machines

Emotional Intelligence (EI) is the ability to recognize, understand, and manage the emotions of yourself and others. In an organizational context, we use emotional intelligence to influence, persuade, motivate, and manage others.

Why do you need emotional intelligence now?

AI without EI is doomed to failure. AI is a big change; moreover, it feels like a big change to people, because it’s such a hot topic. Are people afraid of being replaced or overwhelmed? News that AI is entering the workplace can trigger fear, confusion, and disengagement.

That’s why you need high-EI leaders during your AI rollout. They have the ability to detect unspoken cues (tone, silence, nervous behaviors), acknowledge them in a constructive way, convey information with sensitivity, and ultimately turn negative reactions into excitement and momentum.

But beyond the launch, you need AI to be a tool and a partner. One of the reasons for AI is to elevate your teams’ performance, right? Then you need synergy between employees and their AI agents. That’s where EI comes in. Emotionally intelligent teams promote curiosity and create the psychological safety necessary for risk-taking and innovation.

Change Management: The Accelerator (or Brake) on AI Success

Change Management includes:

• Leaders aligned on a clear vision and a compelling message for the change.
• Stakeholder engagement from the start.
• A detailed understanding of the impacts on each stakeholder group.
• Ways to engage the workforce and bring them from resistance to momentum to adoption to performance.
• Training that includes both the “why” and the “how.”
• Ways to sustain engagement and performance after launch.

Why do you need change management now?

Resistance to new technology is normal. Resistance to AI is certain. Ignoring it is fatal.

AI is a technology change, a process change, a mindset shift, and a performance challenge all in one. It’s a new way of working. It needs change management.

And, because AI is uncharted territory for most organizations, AI change management has to be current, nimble, and handled by your sharpest change agents.

AI doesn’t eliminate the need for people; it raises the bar for what people need to do well. No wonder some find it scary. Winning organizations are the ones that deeply value people and the unique skills they bring to the AI-enabled organization.

Want to explore the topic in more detail? We’d love to chat: Grab a virtual coffee together

Four Practical Tips for Lasting Behavior Change.

Artificial intelligence is no longer a futuristic concept; it’s a present-day force reshaping industries, job functions, and workflows across the board.

Organizations often invest heavily in technology but overlook the most important part of successful adoption: people. The trouble is, while AI tools evolve at lightning speed, human behavior doesn’t change overnight.

To make AI truly work for the business, companies must help employees shift how they think, work, and collaborate.

That means addressing the fears, habits, and uncertainties that often accompany technological disruption.

Here are four practical ways to lead your workforce through this transition, building confidence, capability, and commitment along the way.

Involve employees early and often.

Change is easier when people feel seen and heard. Involve employees early, during the design, testing, and rollout of AI initiatives.

Ask what they need, what gets in their way, and how they imagine AI enhancing — not replacing – their talents and contributions. Co-creation builds trust and fosters ownership, turning skeptics into champions.

Give them ongoing, practical education.

Demystify AI from the start. Many employees hesitate because they don’t understand what AI is or how it applies to them.

Provide hands-on learning that lets people explore AI tools within the flow of their actual work. Encourage experimentation in low-risk environments and embed education into everyday tasks. When people understand the tools, fear gives way to curiosity, and resistance turns into engagement.

Highlight tangible, everyday value.

People adopt new behaviors when they see clear benefits. Don’t leave AI as an abstraction — show how it solves real problems.

Demonstrate how it reduces repetitive tasks, or speeds up decisions, or frees time for creative and strategic work. Use whatever example resonates with the employee. Connect AI directly to day-to-day responsibilities and you’ll build momentum from the ground up.

Anchor AI to strategic goals.

Behavior change sticks when it’s aligned with the company’s broader mission.

Tie AI initiatives to strategic goals like improving customer experience, boosting productivity, or accelerating innovation. And communicate that alignment clearly. When employees see how AI supports the company’s direction, they’re more motivated to adapt and contribute.

AI disruption doesn’t have to feel like a threat. It can be a powerful catalyst for growth when paired with intentional, human-centered change strategies.

By equipping your people with the knowledge, tools, and context they need, you’ll not only ease the transition, but you’ll unlock the full potential of your technology investment. The future of work isn’t just automated. It’s collaborative, strategic, and deeply human.

“They appeared to know enough to justify their jobs, and nothing more.” — Michael Lewis, The Big Short

Michael Lewis described financial experts who missed the signs of the housing crash—but his words resonate just as strongly when describing ineffective change management experts. Many arrive armed with impressive frameworks yet lack the real insight needed to drive meaningful change.

If you’re selecting an organizational change management (OCM) vendor, you’re likely facing significant challenges. Here’s what makes choosing the right partner difficult—and how you can overcome these obstacles.

Why Selecting an OCM Vendor is Tough

The field is still evolving.

Change management began emerging in the early 20th century with the development of organization psychology, and Kurt Lewin’s three stage model (unfreeze-change-refreeze). It wasn’t until the 1980s and 1990s, with the rise of enterprise software like Enterprise Resource Planning (ERP) systems, that structured change management became critical.

Because ERP touches nearly every function of a business, from finance and human resources to supply chain and operations, these sweeping implementations required disciplined, organization-wide change management that aligned with each phase of the software rollout.

Only recently have organizations seriously invested in internal OCM capabilities.

Change management is intangible.

Unlike technology implementations or capital expenditures, defining success in change management can be elusive. Should employees be happy? Should everyone agree? How do you measure employee acceptance or behavioral shifts? This intangible nature makes proving direct causation challenging.

Like branding, change management invests in outcomes that aren’t always immediately measurable. Both require belief, patience, and strategic commitment to reveal their true impact over time.

The stakes are high.

Poor change management can have severe financial and reputational consequences.

In 2024, a record 2,221 CEOs exited their roles, often due to failed strategic changes and technology misfires.

Notable examples include Unilever and Intel, both experiencing leadership turmoil and layoffs due to inadequate change management.

Common Pitfalls with Change Management Vendors

To uncover what differentiates effective OCM vendors from ineffective ones, I spoke with Patrick Gong, Senior Director of Digital Finance Transformation at The Campbell’s Company, and Cara Bilinski, a global transformation leader with over 20 years experience. They highlighted four critical pitfalls:

1. Consultant Bait-and-Switch: Firms often win contracts with senior teams but delegate actual work to inexperienced consultants. “You can get an A player or a C player from the same company, ” advises Bilinski. “You need to meet the person doing the work, not just the sales team.”
2. Technical Skills Without Behavioral Aptitude: Many consultants possess strong technical knowledge but lack essential skills in psychology, communication, and instructional design. “Most people don’t know everything—and they don’t need to,” Bilinski said. “What matters is bringing together people with deep skills who can partner, listen with empathy, and build a shared understanding.”
3. Excessive Focus on Frameworks: Firms that prioritize theoretical models without practical execution risk failing to achieve real-world readiness. Gong emphasizes, “OCM is about empathy, communication, and cultural understanding – not just methodology.”
4. Executive-Only Engagement: Effective OCM requires engaging employees at every level, not just with senior management. Gong points out, “The best consultants connect quickly and easily with the entire audience.”

Five Questions to Identify the Right Vendor

Selecting the ideal OCM vendor involves asking insightful questions—and carefully listening for red flags and reassuring signs.

1. How do you handle employee resistance?

Red flags: Focusing solely on leadership to cascade changes.

Green flags: Direct employee engagement through working sessions, feedback opportunities, and partnerships with those impacted by the change.

2. Who will actually work on our project?

Red flags: Vague assurances about senior leadership involvement.

Green flags: Specific identification of project team members and clear examples of past work.

3. How do you adapt change management frameworks?

Red flags: Rigid adherence to standard models.

Green flags: Real examples of how they have adapted to suit different industries, cultures, or leadership styles.

4. How do you ensure employee engagement?

Red flags: Over-reliance on leaders presenting messages.

Green flags: Diverse communication methods tailored to various employee groups, with tailored timing, messaging, and methods.

5. How do you assess and adapt to our company culture?

Red flags: Disregard for cultural nuances.

Green flags: Active efforts to address the organization’s unique culture, subcultures, and norms within the change strategies.

The Core Competency Check

Lastly, ask whether OCM is central to their practice or merely an add-on. A vendor serious about change management treats it as a strategic competency—not an afterthought or a loss leader.

As Patrick Gong explains, “You can’t bolt change onto a project midstream. It has to be baked in early – ideally before kickoff – because that’s when people start forming first impressions of the project.”

The Bottom Line

Effective change management isn’t about polished frameworks or flashy presentations—it’s about genuinely connecting with people. The right vendor will partner with you to win hearts and minds, driving sustainable change. Asking the right questions early ensures you find a vendor ready to do exactly that.

Engage your non-tech-savvy workers during a supply chain transformation.

In today’s digital landscape, supply chain transformation isn’t just a tech upgrade—it’s a people-centric revolution. As companies modernize their operations and integrate state-of-the-art systems, they often face a challenge: how do we empower seasoned employees who might not be as comfortable with technology? Here are some essentials to reduce digital friction and enhance adoption.

Honor their expertise.

Non-tech-savvy workers are the backbone of your organization. They often understand the intricacies of operations better than anyone else.

Frame their engagement in your digital transformation as tapping into a well of their practical insights.

Because that’s what it is. You need the input and adoption of employees – especially those “on the ground.” So, rather than framing digital transformation as a stark departure from the ways they’ve made your company successful, position it as an evolution that builds on their expertise. This is a collaboration, so it must be based on mutual respect and shared goals.

Tell the right stories.

Sometimes, the best way to inspire involvement is by sharing success stories. Highlight case studies—both from within your organization and from others in your industry—where similar transformations have boosted efficiency and enriched the work experiences of team members.

Tell the story of a journey toward group success rather than an imposition of new rules and technology.

For example, when a manufacturing unit introduced an intuitive inventory management system, their veteran workers hesitated, but they eventually became the system’s biggest champions. How? Their real-world insights led to iterative improvements that made the tool more user-friendly for everyone. Telling real stories like that gives hope and validates the efforts of every worker involved.

Speak their language.

One of the most daunting aspects for employees who are not digital natives is the jargon. A lot of the complex language is just unnecessary. Transforming this narrative starts with simplicity:

Use relatable language. Avoid overly technical terms. Instead, explain connections between new systems and familiar tools or everyday processes.

Create visuals and demonstrations. Use diagrams, flowcharts, or even analogies from everyday life to illustrate how a digital tool will fit into their normal workday.

Break it down. Provide clear mini-guides or ‘cheat sheets’ that walk users through system functionality in bite-sized pieces. Work with the employees on the ground to develop make sure the cheat sheets use the right language.

Don’t forget the WIIFM. When you’re talking about the “why” of the new system, think from the employee’s point of view. Of course, the organizational strategy will be served, but how will the change make the work better – easier, more interesting, more impactful, or safer? Safety is a big part of the culture in industries like Manufacturing and Energy. Talk about how the new technology mitigates inherent risks like driving, working at heights, or working with heavy machinery.

By demystifying the technology, you turn it into a tool for empowerment instead of a barrier to engagement.

Train them effectively.

Non-tech-savvy workers don’t need a one-shot, super technical, intense session. They need a longer runway and an experience that makes sense to them. They need custom, personalized training and continuous learning opportunities.

Use trainers who know the work. Ask your functional subject matter expertise to identify employees who would make great trainers. People appreciate learning from their colleagues, not consultants. Spend adequate time training the trainers.

Build training around their job roles. Learning should happen in the context of their real job functions, so use realistic scenarios to set up demonstrations and practice activities. And teach only what they need. For instance, while managerial staff might need to understand analytics dashboards, shop-floor employees need to learn the functionality they need to keep the operation running.

Give learners a taste of success. Let users “play in the system” during training, using realistic scenarios and activities. Then, use a “sandbox” environment to allow them to practice after training and before go-live; they’ll get a better feel for the new ways of working.

Foster mentorship. Pair less digitally inclined workers with tech-savvy peers. This not only accelerates the learning curve but also builds camaraderie across generations and skill sets. And it gives the worker an on-demand source of support. Speaking of which…

Create on-demand resources. Workers can’t easily get to the performance levels you need inside a training session. They will continue learning on the job. So, give them easily accessible video tutorials, FAQs, job aids, and peer experts they can use and revisit at their own pace.

Support the real work after go-live. Make sure you have a support process in place. Where do folks go when they need help? Are they reaching out to the project team? Should they go to the helpdesk? What’s the process for submitting issues? Build the support system and answer all these types of questions.

By continuously supporting learning and offering multiple avenues of engagement, transformation becomes accessible—and even exciting.

Keep talking.

A successful transformation is built on two-way communication. Encourage your team to share their experiences, challenges, and their small wins with the new system. Here are some ideas.

Schedule regular check-ins. Schedule informal roundtable sessions or “digital clinics” where employees can voice concerns, practice new skills, and even suggest improvements. Set up lessons learned sessions or retrospectives to allow users to talk about things they’ve learned OR ways to do things better the next time. This is especially important when you’re doing multiple phases or rollouts.

Reinforce their progress. Celebrate milestones, whether it’s trying an online activity for the first time, completing training, mastering a new feature, or hitting a team performance metric. Every organization “celebrates” differently. Find out the best way to recognize your employees. For some organizations, it could be a certificate. Other organizations appreciate cold, hard cash! What works in your organization? The right recognition can transform apprehension into pride.

Use feedback loops. Solicit employee input to refine functionality, communications, training, and support resources. When workers see tangible changes stemming from their feedback, it reinforces their sense of ownership and trust.

Create an environment for your next success.

At its core, a supply chain transformation is about synergy. Create an environment where every employee, regardless of their technological proficiency, feels included in innovation.

Encourage cross-functional teams. Blend experienced non-techie workers with digital experts to work on projects together. That kind of diversity promotes broader perspectives and better problem-solving.

Invest in change leadership. Identify and empower internal ambassadors or “change champions”: who believe in the digital vision and can help bridge the gap. These leaders will naturally grow into mentors and drive motivation across the ranks. As you do, be mindful of culture and pick the right influencers. For example, first-line supervisors are the key to getting the masses on board in some organizations. Be realistic; sometimes the shop floor needs to hear a message from their direct supervisor, not someone from corporate HQ or even a respected peer.

Foster a culture of collaboration. Beyond formal training sessions, organize informal events or ‘lunch-and-learn’ sessions that naturally encourage sharing and learning.

A collaborative environment transforms the transformation project from a top-down mandate into a collective, inclusive mission.

Supply chain transformation is an opportunity to reimagine not only your processes but also the very fabric of your organization. By engaging non-tech-savvy workers and valuing their experiences, you can make your digital evolution inclusive, effective, and sustainable. Remember, transformation is not merely about installing new software; it’s about enabling the entire organization: people, process, and technology. Let’s bridge that digital divide and make sure everyone is part of the digital future.

Want to explore this topic in more detail or learn more about Emerson? Hop on his calendar: Book a meeting with Rich