Effective leaders use these steps to get results.

 

We all know trust is the bedrock of high-performing teams, especially when they’re navigating change or uncertainty. The most prominent leadership frameworks — including transformational leadership, servant leadership, and authentic leadership — all emphasize the primacy of building trust.

Saying “we need more trust” is easy. Actually building it is hard. Too often, we know the what and the why, but we don’t quite know the how – the procedural knowledge.

Building trust requires specific skills and consistent actions.

It’s not just a fuzzy feeling; it’s a core competency of strong leadership.

So, how do we get better at doing trust?

Neuroeconomist Paul Zak offers a fantastic, practical framework. He says building trust is rooted in our brain chemistry. He studied the neurochemical oxytocin – often called the “trust molecule” because it’s linked to feelings of empathy and connection. Zak identified eight key leadership behaviors, forming the mnemonic OXYTOCIN, that actually stimulate oxytocin release and build trust:

  • Ovation: Recognize excellence. Celebrate successes, big and small. Make people feel seen and appreciated.
  • eXpectation: Set challenging but achievable goals. This shows you believe in your team’s capabilities.
  • Yield: Give people autonomy. Let them manage how they achieve their tasks. Trust them to find the best way.
  • Transfer: Enable job crafting. Allow team members to shape their roles to fit their skills and passions.
  • Openness: Share information broadly and transparently. Knowledge is power; sharing it builds confidence and reduces uncertainty.
  • Caring: Intentionally build relationships. Show genuine concern for team members as individuals.
  • Invest: Support whole-person growth. Help your team develop personally and professionally, not just in their current job role.
  • Natural: Be vulnerable and authentic. Show your own humanity; it makes it safe for others to do the same.

Here’s the crucial part: Zak found these aren’t steps to follow one by one. The real power comes from practicing these behaviors concurrently and consistently. Think of them as dials you’re constantly adjusting, not checkboxes to tick off.

Mastering these OXYTOCIN behaviors isn’t just about being a “nice” leader; it’s about effective leadership through psychological safety, collaboration, and empowerment.

The takeaway? Building trust requires more than good intentions; it requires deliberate practice and skill – the procedural knowledge of how. Start weaving these OXYTOCIN behaviors into your daily interactions. Which one will you focus on this week?