Change Management.

Taking time off this season? Plan on having fun while on vacation? At last! A blog that simultaneously improves your personal and professional lives!

In “The Best Vacation Ever,” Drake Bennett takes research from psychology, economics, and behavioral economics to explain how people derive pleasure from their vacations. The following factors matter:

• Anticipation: We enjoy looking forward to an experience more than actually experiencing it.
• Intensity: We remember intense highs, intense lows, and novelty – how our experiences “Peak” and “End.”
• Adaptation: We quickly acclimate to our current experience. If our positive experience is interrupted by reality, we have heightened enjoyment when we return.
• Deadlines: We tend to procrastinate on activities, even fun ones, with extended timeframes.

“….how long we take off probably counts for less than we think, and in the aggregate, taking more short trips leaves us happier than taking a few long ones. We’re often happier planning a trip than actually taking it. And interrupting a vacation – far from being a nuisance – can make us enjoy it more. How a trip ends matters more than how it begins, who you’re with matters as much as where you go, and if you want to remember a vacation vividly, do something during it that you’ve never done before. And though it may feel unnecessary, it’s important to force yourself to actually take the time off in the first place – people, it turns out, are as prone to procrastinate when it comes to pleasurable things like vacations as unpleasant ones like paperwork and visits to the dentist.”

— Drake Bennett

This is all about focused attention, the primary tool for changing behavior. What if, as we design a change program, we incorporate Mr. Bennett’s principles?

• How have we heightened anticipation for this program?
• Is the program broken into short pieces?
• Does each breaking point end with a unique or positive experience?
• Do we incorporate tight timelines for action?

I love studies like these, that challenge me to look at behavior change in a new way. There are plenty of opportunities to be creative while being serious about our work. Have you seen or developed programs that use these principles? I’d love to hear examples!

For more about Drake Bennett’s article “The Best Vacation Ever,” take a look at this chapter from The Learning & Development Book: Make Your Training a Day

To paraphrase the law of inertia, an organization at rest tends to stay at rest. And an organization in motion tends to stay in motion. If you need to move a large number of people in the direction of an important change, you need that momentum.

But how do you get it rolling? With two levers: getting immediate action that drives our desired outcome and creating visible success to reinforce it.

Action. Pick easy behaviors that are important to the change. Support people, so they know exactly what to do, when to do it, and how to know when they get the behavior right.

Success. Reward those who complete the behavior – the reward depends on the situation. It might be a system response, a tangible reward, feedback from a supervisor, or public recognition. Spread stories of team and individual success. Focus the organization’s attention on these “wins.”

Our goal is habit – behavior that is self-perpetuating. Once the right behaviors are a habit, and you layer a number of those across the organization, you have momentum.

Example Momentum Plan for Change

1. Send an email, reminding my team of the reason for the change, and telling them that we’re starting in small steps. Lay out my “action-success” plan for them.
2. Every Monday, email my team with a behavior I want to see that week. Give examples and ways to tell they’ve done it right.
3. Throughout the week, informally recognize that behavior when I see it.
4. Thursday, send an email asking for stories about how this behavior worked, during the week
5. Feed the stories back to the team. Call out great performers. Be enthusiastic! Create some buzz!
6. Every day: Remember the key to focusing attention: Keep it simple!

Weekly Action Plan (sample)

Sample emails
Monday

Subject: This week, open all meetings with your intended outcome.

Team,

We’ve spent eight hours discussing effective meetings. Now it’s time to put it into action. We’ll take this in small steps that add up to our vision.
This week, please open every meeting by defining your intended outcome.

On Thursday, I will ask you for examples of how it went – good, bad, indifferent. I’m looking forward to your stories!

Regards,
Tony

Thursday

Subject: How did your meetings go?

Team,

This week I asked you to open every meeting by defining your intended outcome. How did it go? I’m interested in specific examples, good and bad, of your experience.

Thanks,
Tony

Friday

Subject: FW: Pam did a good job starting her meeting.

Team,

Here’s John’s experience from Pam’s meeting (see below). Good learning here for all. Pam, I love your idea of the flipchart page and circling back at regular intervals. John, thanks for sharing! I appreciate the leadership from both of you.

Thanks,
Tony

“You have one opportunity to create a first impression.” This truism is particularly relevant for major change initiatives.

It’s human nature to wait – to reserve support until you see whether a program will be successful. If it reeks, the team takes the blame. If it’s got legs, there are 10,000 owners.

Establish that sense of success in the first three months – immediately after the initiative has been blessed and announced. That’s the window of opportunity to create adoption and momentum for the change.

Here’s what must happen:

First, create reference points. Describe what this change will be like, and what it will not be like. We compare every new experience to what we already know. Comparing is a hard-wired survival skill: Will this experience bring food or death? It’s absolutely critical to create the right comparison, or our stakeholders will create it for us.

Which projects had that sheen of victory? Describe how this new change is like those. Which left a bad taste behind? Describe the critical differences between your initiative and the duds. Be specific. Tell stories. As soon as it begins, plant your project on the right side of your organization’s history.

Years ago, a major retailer hired me to help implement PeopleSoft. For the third time. And guess what? Virtually every stakeholder I encountered asked the same question: “How is this different from the other implementations?” In the absence of the right comparisons, people had decided this project was like those that had failed. I was in a defensive position and damage had already been done. Since then, I’ve learned it’s more powerful to find positive examples and metaphors that resonate with my stakeholder groups. I jump into that space they’re trying to fill, and provide the right comparisons. It changes the conversation.

Second, capture those who are already “all in.” Every organization has a small percentage of people who are weirdly and enthusiastically drawn to anything new. They are the daredevils — the first penguins to plunge into the icy Arctic; if the daredevils aren’t devoured, the early adopters enthusiastically follow. Identify those who might be most positively predisposed to your project, and give them a feel-good interaction with the change. It’ll tip organizational momentum in your favor.

Third, use “operant conditioning.” Define the trigger, the behavior, and the immediate reward. A trigger is the context that causes a person to respond in a particular way. The behavior is what we want people to do in response. The reward is anything good – positive feedback, a happy interaction, or a treat. According to Dr. Edgar Schein, if a group engages in a new behavior, and has an immediate positive experience, they will repeat it. If they repeat it often enough, their behavior creates culture. Driving behavior through conditioning directly impacts culture and enables the ongoing success we’re looking for.

We can actually design adoption and momentum for our change. Defining reference points, getting the early adopters, and rewarding the right behaviors – regardless of the change – creates that early glow of success.

“A person with a new idea is a crank until the idea succeeds.”
Mark Twain

“Success is a science; if you have the conditions, you get the result.”
Oscar Wilde