Two of the differences are speed and scale. If a client needs a lot of change, fast, we deploy the full transformation methodology. We specialize in changes that target over $1M in benefits and require momentum in less than 90 days.
Another way to think about it is which parts of our methodology we use. Sometimes a change has some elements “managed” pretty well, so what we do is shore up the weak spots. For example, maybe the messaging is excellent and leaders are aligned, but the client doesn’t have a handle on stakeholder impacts and how to achieve adoption. In that case, we step in and fill those gaps. We’d call that change management.
How do we figure out whether a client needs transformation or help with change management? We talk to the client and use our change diagnostic to assess their readiness to achieve the outcomes they need.