A major international hotel and hospitality company wanted to surpass other premier lifestyle hotel brands. The solution was a rebrand from top to bottom, including updated lobbies, modern rooms, the latest technology and employees who understood the needs of today’s high-end traveler.
It also meant getting employees up to speed on the ways the new brand served its customers.
Emerson partnered with our client’s change professionals to pilot the new program in select hotels. This included new standards for cultural knowledge, style and area expertise. We diagnosed readiness for managers and introduced a peer-to-peer feedback tool for employees.
Walk in to one of their hotels today and you will be met by ambassadors steeped in new behaviors and values that reflect the best this premier brand has to offer.