You don’t become a petroleum giant and one of the most respected companies in the world by sitting still.
Leadership turned to Emerson to help with internal communication as they absorbed another major brand. We constructed a plan that supported integration with their company-owned stores, their franchisees and internal operations.
We developed a communication plan, analyzed sponsorship, stakeholders and impacts. We then worked with them on a detailed work plan for initial rollout and ongoing communications to support the dual brand strategy. We also developed training for franchise holders.
We were honored to be part of our client’s smooth assimilation of one of America’s most recognizable brands.