Cybersecurity: Focus Attention

By Cathy Quon, Chris Harper, Kim Lewis and Sapna McCarthy

Kim Lewis – Emerson Client Director To keep people focused on cyber activities and cyber behaviors, we really need to focus attention.

Cathy Quon – Emerson Vice President Focusing attention on what is relevant and what is timely to a very specific audience.

It’s not communication. Organizations communicate a LOT. Sometimes too much. Each wave is competing for people’s attention. They filter a lot of it out. You want the new cyber-safe behavior to get through. You want focus.

Kim Lewis – Emerson Client Director It’s more than communicating. It’s getting people to clear away the noise and know what the most important things to focus on are.

Getting people on message and talking passionately about the change is what’s most important. We want it to be focused, relevant, and clear.

Chris Harper – Emerson Associate Director And a way to make sure people will remain on message is to create a message frame. So with cyber safe behaviors, we might look at a message like this. First we want to look at the current situation.

Cathy Quon – Emerson Vice President As an example, our current situation where may be one where we are vulnerable because we don’t have measures in place. So that’s our challenge. We’re vulnerable.

Chris Harper – Emerson Associate Director And our current way of working is broken and we’re at risk.

Cathy Quon – Emerson Vice President We want to focus people’s attention on is, what is our company’s challenge with cybersecurity today?

Chris Harper – Emerson Associate Director Then we look at the solution.

Cathy Quon – Emerson Vice President What’s a solution to that challenge? What’s a method we want to use to execute the solution? And what’s the end result that we actually want.

Chris Harper – Emerson Associate Director Employees should think about if each action they take is risky. And then we look at the results. We want the results to be nimble.

This is just an example. Your message frame will have the words that work for your cyber solution.

Cathy Quon – Emerson Vice President Our organizational will quickly be able to respond appropriately to cyber threats.

Chris Harper – Emerson Associate Director Let me give you a couple of tips. Obviously getting the right people in the room is really important.

Sapna McCarthy – Emerson Consulting Manager People relate to a change when they hear stories and anecdotes that bring it to life. It’s not enough to say wash your hands. But if you tell a story about someone who got a serious infection from bacteria that was on someone else’s hands, then the threat becomes real. So the more you can make something real for your people, the more they are likely to see themselves in that situation and see themselves at risk.

Communicate. Focus.

Chris Harper – Emerson Associate Director There’s so much floating out there already, that you don’t know what to focus on. If there are a million things coming at you, then you don’t know where to go. Driving becomes that way, too. You don’t think, ‘Oh, I need to put my foot on the break at this point.’ You just automatically do it.

Cathy Quon – Emerson Vice President But in high school it was so hard. It was like, now you have to put your hand on the steering wheel.

Chris Harper – Emerson Associate Director It’s like 500 things you have to do.

Sapna McCarthy – Emerson Consulting Manager I remember thinking okay now it’s time to look in the rearview, now it’s time to look through the side view. Now I need to look through the windshield. Now I need to look in the rearview again.